Most founders don’t have a marketing problem. They have a clarity problem.
When you're building, operating, and selling simultaneously, marketing fragments fast. Ideas pile up in your head. Execution happens in pieces. Strategy loses to urgency.​ You know what you're building is valuable. But your messaging doesn't match your vision. Your brand feels scattered. Your marketing moves fast but doesn't compound.
Your messaging sounds like everyone else
You have 12 half-finished marketing initiatives
Your team doesn't know what the brand actually stands for
You're too busy to think, but too smart to just execute blindly
You don't need more tactics. You need a thinking partner - someone who can connect brand, narrative, and go-to-market into a system that actually supports growth.​
That's the gap M&Co. exists to fill.
What if marketing felt like strategy instead of chaos?
We help high-growth founders move from scattered execution to structured systems - so your business scales without burning you out.
Brand & Strategic
Narrative
We help founders define what they stand for, who they're for, and how they win - so positioning, messaging, and decisions stay aligned through growth.
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WHAT THIS LOOKS LIKE
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Refining your brand positioning and core POV
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Developing messaging frameworks your team can actually use
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Creating voice and tone guidelines that sound like you
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Building the narrative that makes your differentiation clear
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OUTCOME
A brand that feels coherent across every touchpoint and messaging that converts because it's finally clear.
Go-To-Market
Strategy
From early launches to expansion plays, we build GTM strategies rooted in reality -
giving founders a clear path forward instead of guesswork.
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WHAT THIS LOOKS LIKE
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Quarterly GTM planning and campaign roadmaps
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Channel prioritization based on your audience and resources
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Launch strategies that create momentum, not just noise
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Demand generation frameworks that actually drive pipeline
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OUTCOME
Marketing that moves in one direction instead of five. A plan you can trust and a team that knows what to execute.
Marketing Execution & Enablement
Strategy only works if it gets implemented. We help translate thinking into assets, systems, and workflows so momentum doesn't stall.
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WHAT THIS LOOKS LIKE
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Sales decks, pitch materials, and brand collateral
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Content calendars and thought leadership frameworks
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Dashboards and process documentation
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Team enablement so your marketing scales without you
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OUTCOME
Assets that look professional, systems that stay organized, and a marketing function that actually supports growth.
We don’t operate like an agency. We operate like a second brain.
M&Co. was built for founders who don’t need to be “sold to” - they need a partner who can think with them.
We bring a CMO-level mindset, collaborative working style, and structured approach to every engagement. That means fewer disconnected initiatives, clearer priorities, and decisions that compound over time.
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Our role isn’t to chase trends or push tactics. It’s to help founders build clarity they can operate from - and systems that scale with the business.
01
Foundation
We start with clarity, not tactics
Every engagement begins with understanding: your vision, your challenges, where you're going. We audit what exists, identify gaps, and create a strategic foundation before anything gets built.
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Kickoff session
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Brand & offer audit
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Stakeholder alignment
03
Execution
We build assets that work
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Strategy without execution is just theory. We create the decks, copy, templates, and dashboards that bring your brand to life - making sure everything looks and sounds like you.
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Brand collateral & sales materials
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Marketing assets & content frameworks
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Notion portals & process documentation
02
Strategy
We design systems, not one-offs
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Strategic thinking is where we shine. We map out your positioning, messaging, and go-to-market approach - translating your vision into frameworks your team can use and build from.
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Positioning & messaging development
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GTM roadmap & campaign planning
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Channel prioritization
04
Partnership
We stay with you as you scale
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For the right clients, we transition into ongoing partnership. Monthly strategy sessions, continuous support, and a thinking partner who keeps you organized, grounded, and moving forward.
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Monthly strategy & working sessions
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Async support & deliverables
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Strategic guidance as needs evolve
This partnership works best if you…
M&Co. works with founders who value strategic thinking, clear positioning, and intentional growth. If you want a partner who can help you think, decide, and build - not just execute tasks - you'll feel at home here.
This IS a fit if:
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You care about long-term brand, not just short-term tactics
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You want strategy and execution to work together
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You're building something meant to last
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You value thoughtful guidance over constant meetings
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You're willing to invest in clarity before execution
This is NOT a fit if:
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You're looking for one-off deliverables or cheap execution
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You need someone to simply "take orders"
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You want an always-on, 24/7 response time
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You're still figuring out your business model
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You prefer agencies with large teams and layers of approvals
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Meet The Founder
MADILYN KENT
I've built my career on helping ambitious founders bring structure to scale. I specialize in GTM planning, brand alignment, and thought leadership development - translating vision into systems that actually work.
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I operate virtually with asynchronous communication, giving clients thoughtful, well-researched guidance without the pressure of constant meetings. I stay ahead of emerging trends in marketing and sustainability, positioning myself as a "second brain" for founders who want sharp, strategic support without the fluff.
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My approach blends strategic thinking with emotional intelligence - I know when to push and when to protect your energy. I don't just offer advice; I help you make decisions.
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If you're a founder who values clarity, alignment, and marketing that moves your business forward - let's talk.
Exploratory. Founder-led. No pressure.
Ready for clarity?
You don't need another vendor. You need a thinking partner.
If you're ready for marketing that actually supports how you're building - let's talk.